[Warning] Fake On Cloudsurfer Shoes

Among On’s Swiss-born running shoe lineup, the “Cloudsurfer” stands out for its light ride and comfortable cushioning.

It features the unique CloudTec Phase™ midsole, enabling smooth weight transfer, making it a favorite for both running and everyday wear. However, its popularity has also led to counterfeits being sold on overseas e-commerce sites and through certain unauthorized channels.

While fakes may look similar on the outside, they fail to replicate the authentic sole structure and material quality—resulting in compromised comfort, durability, and safety.

This article highlights examples of counterfeit Cloudsurfers, how to spot the differences, and the risks associated with buying fakes.

Examples of Counterfeits Found on Overseas E-Commerce Sites

On certain B2B e-commerce platforms and personal import sites, products marketed as Cloudsurfer have been found selling for as little as ¥2,000–¥5,000.
Some feature unofficial colorways or misaligned logos, and their CloudTec Phase™ soles appear uneven.
In some listings, the On logo has been digitally erased, a tactic likely used to evade brand monitoring.

Key Checkpoints to Identify Fakes

  1. Logo placement and font
    Authentic On logos are sharp and consistent, while fakes often show irregular thickness or positioning.
  2. CloudTec Phase™ sole structure
    Authentics feature a precise wave-like pattern for smooth weight transfer; fakes are coarse and lack functionality.
  3. Upper material quality
    Authentics use lightweight, breathable mesh; fakes often use stiff, heavy materials.
  4. Insole and print
    Authentics have crisp, durable printing; fakes often fade quickly or peel off.
  5. Price
    Anything significantly below the retail price is a red flag.

What Happens if You Buy a Fake?

  1. Reduced running performance
    The smooth cushioning transfer of CloudTec Phase™ is not reproduced, increasing stress on your legs.
  2. Lack of durability
    Premature wear, sole peeling, and adhesive failures often occur, leading to higher replacement costs.
  3. Poor fit
    Improper last design can cause blisters and foot pain.

Safe Ways to Purchase

  • The safest option is to buy from the official On online store or authorized retailers.
  • When using large e-commerce platforms, always check seller information and customer reviews.
  • Exercise extra caution with flea market apps or personal import items, as authenticity guarantees are often absent.

Conclusion: Comfort Only Genuine Shoes Can Provide

The Cloudsurfer offers a uniquely smooth and cushioned running experience thanks to its authentic sole structure. Cheap counterfeits cannot replicate these features, undermining both performance and safety. Always choose genuine pairs from trusted channels to enjoy long-lasting comfort and reliability.

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