Warning: Scam Websites Targeting HOKA Shoes – Spot Fake Domains Like hokalike.com
Introduction
HOKA running and trail shoes have gained worldwide popularity. However, in recent years, the brand’s success has also attracted an increase in fake websites and scam ads. These sites may look authentic at first glance but are often created to sell counterfeit products or steal personal and payment information.
Examples of Scam Websites
One confirmed case involves social media ads leading users to a fraudulent site called “hokalike.com.”
- Uses a non-official domain (different from “hoka.com”)
- Promotes unrealistic discounts such as “50% OFF” or “clearance sale”
- Website design imitates the official HOKA site, but with awkward language and poor product descriptions
👉 In actual ads, users saw phrases like “HOKA Discount Store” on Facebook or Instagram, directing them to fraudulent purchase pages.
What Happens if You Get Scammed?
- You place an order but never receive the product
- The item that arrives is a low-quality counterfeit
- Your credit card and address details are stolen and misused
- Personal information may be leaked and sold on the dark web
What Whois Records Reveal
Fake Site: “hokalike.com”
- Registration Date: August 15, 2025
- Expiration: August 15, 2026 (only 1 year)
- Registrar: CNOBIN INFORMATION TECHNOLOGY LIMITED (Hong Kong)
- Name Server: Cloudflare (anonymization service)
- Notes: Newly registered, short-term use, and anonymous—typical signs of a scam domain
Official Site: “hoka.com”
- Registration Date: December 9, 1996 (operating for 20+ years)
- Registrar: MarkMonitor Inc. (a major brand-protection registrar)
- Security: DNSSEC enabled, transfer/delete protection in place
- Notes: Long-term operation with strong security measures—highly trustworthy
Comparison Table
| Item | Official Site (hoka.com) | Fake Site (hokalike.com) |
|---|---|---|
| Registration Date | 1996 (long-term) | August 2025 (recent) |
| Registrar | MarkMonitor (brand protection) | CNOBIN (Hong Kong, high anonymity) |
| Expiration | Dec 2025 | Aug 2026 (short-term) |
| Security | DNSSEC, multiple protections | No DNSSEC, anonymized with Cloudflare |
| Trust Level | High (official brand-managed) | Very low (likely scam use) |
How to Spot a Fake HOKA Website
- Check the URL: The official domain is “https://www.hoka.com/jp”
- Beware of Prices: Discounts over 50% are a red flag
- Review the Advertiser: Ads from unofficial accounts are suspicious
- Contact Information: Fake sites often list vague or non-existent customer support
Safe Ways to Buy HOKA Shoes
- Official HOKA Website: https://www.hoka.com
- Authorized Retailers (e.g., ABC Mart, outdoor specialty stores)
- Official Stores on Major Marketplaces (Amazon, Rakuten, etc.)
Conclusion
Scam websites and fake ads posing as HOKA appear frequently and are designed to trick consumers. Newly registered domains like hokalike.com are especially risky, often used to sell counterfeit goods or steal personal data. Stay vigilant.
👉 To shop safely, always verify the official domain (hoka.com) and purchase only through trusted retailers and authorized online stores.