2025年9月18日

SNS Scam Ads: How to Spot Fake Websites by Checking URLs and Account Authenticity

Scrolling through social media, you’ve probably seen eye-catching ads for sneakers, beauty devices, or unbelievable discounts. Many of these ads look official, but some are actually scams designed to redirect you to fake websites. Once there, victims risk losing money or even exposing personal data.

In this article, we’ll break down why scams are spreading through SNS ads, what consumers need to check before clicking, the common tactics fraudsters use, and a practical checklist to avoid becoming a victim.

Why Are Scams Increasing on Social Media Ads?

• Precise targeting: SNS ads allow advertisers to target users based on age, region, and interests. This makes it easier for scammers to reach exactly the audience they want.
• Low cost, wide reach: Even with a small budget, scammers can display ads to thousands of users. Because they often shut down fake sites quickly, their risk is low while potential gain is high.
• Appearance of legitimacy: Ads appear in the official placement of SNS feeds, giving users the impression that they are safe or endorsed.

What Consumers Must Check Before Clicking

Check the URL of the landing page

Most fake sites mimic official domains. For example:

• Official: on.com
• Fake: on-official.com, on-jp.shop

Verify the advertiser’s account

• Does it have a verified badge (blue checkmark)?
• Does it have a natural number of followers and regular posts?
• Are the comments authentic or do they look like bots?

Question unrealistic offers

“70% off,” “free shipping + bonus,” or “limited time only” deals are typical scam bait. If it looks too good to be true, it probably is.

Common Tactics Used by Fraud Groups

• Using official brand logos and product photos without permission
• Posting fake reviews or testimonials to create a sense of reliability
• Launching disposable websites that disappear after a few weeks
• Embedding forms to capture personal data, such as addresses and credit card details

Checklist to Avoid Falling Victim to SNS Scam Ads

• Check the URL – Does it exactly match the official domain? Are there strange hyphens, numbers, or added words?
• Verify the account – Is it a verified account with a blue badge? Are followers and posts authentic?
• Evaluate the pricing and conditions – Are discounts unrealistically high? Is there pressure like “only 3 left” or “today only”?
• Inspect the website design – Is the language natural? Does it include company details and a legal disclosure page?
• Double-check reviews – Don’t rely solely on site reviews. Search for independent opinions.

Conclusion

Social media ads are convenient and engaging, but they’ve also become fertile ground for scams. To stay safe:

• Always double-check the URL
• Confirm that the account is official
• Use the checklist above to build safe browsing habits

With a little vigilance, you can enjoy SNS ads without falling into costly traps.