2025年9月6日

What is On?

On (On Running) is a Swiss-born running shoe brand, known for its signature “CloudTec®” soles that deliver a sensation like running on clouds. Designed to balance lightweight comfort with responsive rebound, On shoes are loved by runners worldwide. In recent years, they’ve also gained popularity as casual wear and for everyday use. Official retailers have expanded across Japan, and the brand is widely used by both athletes and general consumers.

Types of Counterfeits

As On has grown in popularity, counterfeit versions have increased as well. Common examples include:

Dead Copies

Products that closely imitate the shape and color scheme of the originals. At a glance, they can be difficult to distinguish, but they’re often sold at prices far below the market rate.

Logo-Altered Versions

These mimic the shoe shape and sole structure of authentic On shoes but replace the “On” logo with another symbol or set of letters. This tactic is intended to evade On’s trademark rights and is frequently found on overseas e-commerce sites.

Why Counterfeits are Increasing

• Cross-border e-commerce + small parcel shipping: More packages are shipped directly to individuals via major online marketplaces, making it easier to slip past customs inspections.
• Rising demand and hype: Counterfeits of hard-to-get models and limited-edition colors are increasingly common.
• Deceptive ads and fake websites: These often look official but have suspicious URLs or company details.

Risks of Buying Counterfeits

• Reduced performance and safety: Poor cushioning and durability increase the risk of injury.
• No warranty or support: Purchases outside official channels are not covered by On’s warranty.
• Financial loss: Refunds are difficult and payment disputes are common.
• Legal risk: Even personal imports of counterfeit goods may be seized or confiscated by customs.

How to Avoid Counterfeits

• Buy only from official websites or authorized retailers.
  ※ Check that the URL uses the on.com domain (be wary of extra text or unusual TLDs).
  ※ Ensure company info, return policy, and legal notices are clear and correct.
• Be cautious of prices far below the market rate.
  ※ Especially beware of “half-price” offers—they’re likely counterfeit.
• If you suspect a fake, check box labels, barcodes, stitching, and weight for irregularities.

Frequently Asked Questions

How can I tell if a website is fake?

Check if the domain is official (on.com), whether company info and return conditions are clearly displayed, whether discounts are extreme, and whether the payment page uses SSL. When in doubt, use the official retailer locator to confirm real stores.

※ This page is intended as general consumer guidance. Please check the latest policies and conditions on each official link.