[Warning]Beware of Fake On Cloudflow

Among the Swiss running shoe brand “On,” the model that balances lightweight design with speed performance is the “Cloudflow.”

Designed for triathlons and road racing, it is supported by athletes and runners worldwide. However, counterfeit versions are also being distributed through overseas and unauthorized channels, taking advantage of its popularity.

While fakes may look similar, they fail to replicate the CloudTec sole and Helion™ foam, resulting in significant differences in running performance, durability, and safety.

This article explains examples of counterfeit Cloudflow shoes, how to distinguish them from genuine models, and the risks of purchasing fakes.

Examples of Counterfeits Found on Overseas E-Commerce Sites

On some B2B e-commerce platforms and cross-border shopping sites, products labeled as Cloudflow have been found selling for as little as ¥3,000–¥5,000.
Some show colorways not in the official lineup, uneven CloudTec sole structures, or discrepancies in upper stitching and logo placement.
In some listings, the On logo has been digitally removed—a typical tactic used to evade brand monitoring.

Key Checkpoints to Identify Fakes

  1. On logo placement and font
    Authentics feature precise logo placement and font consistency, while fakes often show misalignment or uneven lettering.
  2. CloudTec sole structure
    Authentics have a uniform hollow structure, while fakes appear distorted and uneven in depth.
  3. Helion™ foam quality
    Authentics are lightweight and resilient, while fakes tend to be stiff and heavy.
  4. Upper material and stitching
    Authentics use breathable mesh with precise stitching, while fakes use less breathable materials with sloppy stitching.
  5. Price
    Anything drastically cheaper than the retail price is suspicious.

What Happens if You Buy a Fake?

  1. Reduced running performance
    The rebound and cushioning effects of CloudTec combined with Helion™ foam are not reproduced, increasing stress on your legs.
  2. Lack of durability
    Soles may wear out or peel quickly, leading to higher replacement costs.
  3. Poor fit
    Improper last design can cause blisters and foot pain.

Safe Ways to Purchase

  • The safest option is to buy directly from the official On online store or authorized retailers.
  • When using large e-commerce platforms, always check seller details and customer reviews.
  • Be especially cautious with flea market apps or personal imports, as they often lack authenticity guarantees.

Conclusion: Speed and Comfort Only Genuine Shoes Provide

The Cloudflow supports racing and training with its lightweight and highly responsive design. Cheap counterfeits cannot replicate these features and compromise both performance and safety. Always purchase through trusted channels to secure genuine shoes and enjoy the best running experience.

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