Beware of Fake New Balance Websites — “newbalanlife.com” is a Scam
Introduction
NEW BALANCE is a globally popular sports brand. Recently, however, there has been a surge in fake websites and scam ads impersonating the brand. These sites often look like the official store, but they are run to sell counterfeits or steal personal and credit card information.
Example of a Scam Website
We confirmed Facebook/Instagram ads from a page named “NB Store” that redirected users to the domain newbalanlife.com. These ads promoted “50% OFF” and “Season-End Sale,” using official-looking images to lure users.
- Use of an unauthorized domain (different from the official
newbalance.com) - Unrealistic discounts such as “50% OFF” and “Clearance Sale”
- Layout imitating the official site and unauthorized use of the NB logo
- Traffic driven by Facebook/Instagram ads
In 2025, the page was renamed to “NB Store.”
From this account, the following ad creatives were delivered.
The fake site displays Japanese text such as “売れ筋商品 (Best Sellers)” and “期間限定開催中 (Limited-Time Sale),” closely imitating the New Balance Japan site. However, the address bar clearly shows “newbalanlife.com”, which is not an official domain.
Whois Findings
Fake Domain “newbalanlife.com”
- Registered: July 25, 2025
- Expires: July 25, 2026 (one year only)
- Registrar: CNOBIN INFORMATION TECHNOLOGY LIMITED (Hong Kong)
- Name Servers: Cloudflare (anonymization in use)
- Notes: Newly registered, short validity, high anonymity — typical signs of scam domains
Official Domain “newbalance.com”
- Registered: April 3, 1995 (long-term use)
- Registrar: CSC Corporate Domains, Inc.
- Security: DNSSEC enabled and multiple protection layers
- Notes: Long-running, officially managed, and highly trustworthy
Comparison Table
| Item | Official (newbalance.com) | Fake (newbalanlife.com) |
|---|---|---|
| Registration | 1995 (long-term) | July 2025 (new) |
| Registrar | CSC Corporate Domains | CNOBIN (HK / high anonymity) |
| Expiry | Multi-year renewal | 1 year only |
| Security | DNSSEC enabled | Cloudflare anonymization |
| Reliability | High (official brand management) | Very low (suspected fraud) |
Risks
- No delivery even after payment
- Items received are counterfeit or poor quality
- Credit card and address data theft leading to fraud
- Personal information may be sold on the dark web
How to Identify & Stay Safe
- Check the URL: The official domain is “https://www.newbalance.com”.
- Be wary of extreme discounts (50%+ off is a red flag).
- Verify the ad source: Avoid non-verified social accounts.
- Do not enter credit card details on unfamiliar sites.
- Report suspicious ads to Meta (Facebook/Instagram).
Conclusion
Scam sites such as “NB Store” and newbalanlife.com are spreading via social ads. Although the design and Japanese copy look convincing, the URL and unrealistic discounts clearly indicate a fraudulent website. Always verify the address and use official sales channels before purchasing.
👉 For safe shopping, bookmark the official domain (newbalance.com) and avoid clicking purchase links from social ads.